I started out with only a couple of words (like bulky, colourful, robot) and ended up with Pouncer. I began with silhouettes and went on from there. The matte painting is a fairly simple one I did for the promo for Spike's new show Sink or Swim. When I animated it I rendered a simple ocean and overlayed it onto a matte where the sea was just a blue gradient. worked out pretty well in the end!